Overview

Crowdtron (FanTechnics) concept is a mobile app designed to turn every smartphone into a synchronized light and sound device, transforming concerts and events into immersive audio-visual experiences. Each individual's phone becomes a pixel in a larger canvas, contributing to a spectacular visual sequence that complements the music and atmosphere.

Objective

Give advertisers the opportunity to increase engagement by offering distinct, free media using location-based services at their business. This allows communities to redefine how users engage with businesses and their surroundings, making the discovery of unique, free media an exciting and accessible part of everyday life.

As the user moves, the app dynamically updates its content to reflect the media available in the vicinity. The app is free for users and is supported by non-intrusive, location-based advertisements. These ads are designed to enhance, rather than disrupt, the overall user experience by advertising location-specific businesses and media.

Inspiration for concept, design, and development was the iconic scene from Close Encounters of the Third Kind which involves a spaceship communicating with humans through a musical sequence using light and sound.