Overview

Design a visual identity that reflects the essence of naturopathy by incorporating elements of nature, wellness, and vitality. Ensure all designs can be easily applied by the client for branding across all platforms to create cohesive and recognizable pieces.

Objective

Our primary goal is to establish Elli as a trusted and sought-after naturopathic doctor. Through branding, we aim to communicate her naturopathic philosophy that integrates nature's wisdom, personalized care, and evidence-based practices. Our objective is to build a distinctive brand that instills confidence, and positions Elli as a leading practitioner in natural health solutions.

Aqua
emotional healing & protection

Dark Blue
knowledge, power, integrity

Light Blue
health, healing, tranquility

Green
growth, harmony, fertility

Peach
vitality, energy, playfulness

Pink
compassion, nurturing & love